Download PDF The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life

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It seems like Popcorn got many of the cultural trend predictions correct when she published this book back in about 21 years ago. However, the Internet was still in its early infancy, so she really didn't accurately predict the impact it would have on our lives. It s It seems like Popcorn got many of the cultural trend predictions correct when she published this book back in about 21 years ago.

Faith Popcorn Quotes

It seems needlessly complicated compared to current-day online shopping. She also started touting robot and android usage at one point to do such mundane things as turning off the oven. Now, there's an app for that! Still, I think she was dead-on about many of the social and cultural trends that would, eventually, change our lives. Feb 16, Lynne Tull rated it really liked it Shelves: non-fiction.

I read and journaled about this book at the end of It was publishing in Here are my notes. Cocooning in a new decade 2.

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Fantasy adventure 3. Small indulgences 4. Egonomics 5. Cashing out 6. Downsizing 7. Staying alive 8. The Vigilante Consumer 9. Jun 12, Genesis Santos rated it it was amazing. Published in , The Popcorn Report is still one of the classic marketing books everybody should read. The trends are what they are now, and it's based on scientific research and further studies. These top ten trends listed still reflect the future of businesses, and start-ups, even small-to-medium enterprises.

Sep 30, Pratik Burman rated it really liked it. First book that was mentioned during my MBA Well written Dec 28, Steve Coscia rated it liked it. Faith Popcorn predicted much of our new world back in the early s. Nov 14, Denise Mitnick rated it really liked it. She's unorthodox and right on with her hypotheses. Jan 22, Nick Woodall rated it it was amazing Shelves: business , entrepreneurship , future , personal-growth , personal , growth.


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This book was spot-on! Faith Popcorn really did a great job in describing future events and how they would affect our lives.

FAITH POPCORN: VISIONARY FOR THE NEW MILLENIUM

She was pretty close to getting it all right. Tom rated it liked it Mar 30, Author: Faith Popcorn. For more information, click here. Synopsis Nobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we'll buy, where we'll work, and what we'll think in the next decade. For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture.

Here, too, are the market waves that are beginning to dominate your personal and profes-sional lives.

The Popcorn Report

Faith reveals how to chart the future's impact on your business, how to capitalize on the newest trends, and the ways in which emerging mar-keting techniques will revive the dying retail market. Here, too, are the market waves that are beginning to dominate your personal and profes-sional lives. Faith reveals how to chart the future's impact on your business, how to capitalize on the newest trends, and the ways in which emerging mar-keting techniques will revive the dying retail market.

She also describes what impact these changes will have on your habits at work, at home, and at play. Here is every businessperson's chance to get the word on the future--now.

Faith Popcorn - The Trends That Define Our Culture

Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping.

Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe. She lives and works in Manhattan and Wainscott, New York. Trend forecaster and marketing futurist Faith Popcorn, who recently co-authored Dictionary of the Future with Adam Hanft, is announcing her top 10 predictions for Popcorn and her company, BrainReserve, consult with their TalentBank of nearly 7, professionals each year and read close to 5, publications monthly to monitor the consumer mood and make predictions on future trends.

Armored Cocoon: A safe and secure filtered environment: top notch security systems, filtered air, filtered water, and anything else that makes a consumer feel protected from the dangers of the outside world. Mancipation: Man's new role as mom and caregiver. Also, seen in the increased number of male nannies mannies who will step in to teach children the athletics of life, including bike riding, catch, and basketball, in order to help out older men who have become fathers. Glutinous Gourmet: The compulsive desire to eat expensive, gourmet-style food in inordinate quantities.

Deskperation: Keeping or getting a job that you don't like, but being grateful to have a job during these economically trying times.


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Mandatory Volunteering: Volunteering motivated by the need to have it on a resume versus truly altruistic motives.